netflix

a brand act to ban everything on netflix.

Netflix logo on black background.

THE PROBLEM: censorship rates in the united states, from local book bans to national media, are increasing year over year.

THE SOLUTION: nix: a move to “ban” all content on netflix that could be deemed even slightly offensive.

A warning popup on Netflix informs that some titles will be removed on July 3rd, 2026, due to recent content restrictions. The message includes a link for more information and a button to acknowledge the alert.
Netflix interface displaying a row of upcoming shows marked as 'Banned Soon' with blurred thumbnails.
Netflix homepage showcasing 'Censored Collection' with a collage of various TV show and movie posters in the background, and introductory text about banned, censored, and restricted titles.
Screenshot of the Netflix homepage featuring the show 'House of Ninjas' with four people looking through wooden bars, in a scene that appears to be from the series.

art director: annie zheng