portfolio
this is an up-to-date selection of my latest work in advertising. see what you think. note: some portions are still under construction. pardon my dust!
unapologetically, nerdz
watch legends unfold.
the ask: choose a museum and/or event and create three out-of-home ads
the brand: the world series of poker— a poker tournament held annually in paradise, nv
the platform: the faces of poker
art director: eliza fry copywriter: imaan shaikh
“Poker is a game of people, not cards. Our “Faces of Poker” campaign celebrates the art of the archetype. With vintage, playing card-esque visuals that speak to both seasoned sharks and curious passers-by, our goal is to get people to view the World Series of Poker and watch legends unfold.”
this project had me playing online poker for hours (no money involved, i’m too cowardly for that). immersing myself in the world of the poker player required a lot of research and dedication. our final deliverables came out looking both incredible and informative. unfortunately, my poker skills barely improved throughout the research process...unless i’m bluffing and they have improved! unless i’m double-bluffing and they haven’t improved. unless i’m triple-bluffing and they have improved!! unless i’m
assert your taste.
the ask: choose a luxury brand and create three out-of-home ads
the brand: hedley & bennett— high-quality, durable aprons & chef gear
the platform: & what about it?
art director: kristina murray copywriter: emma rich copywriter: imaan shaikh
“Some dare to call passionate foodies “pretentious.” Hedley & Bennett knows that pretension is just another word for pride. These aprons are a testament to your sophisticated taste, unapologetic high standards, and deep admiration for the refined art of cooking. So, yes, we’re pretentious foodies. What about it?”
this was a very unserious campaign that i enjoyed cooking up (hahaha) with my team members. playing “pretentious and proud” was fun. i think it’s safe to say we...ATE with this one...we...we really COOKED...we.....DEVOURED perhaps...left no CRUMBS...
minor moments, maximum fanfare.
art director: max dotson brand management: libby browder copywriter: elena didway copywriter: imaan shaikh strategist: caroline thomas experience design: anna monnett
at the cross section of silliness and sincerity rests a product concept very near and dear to my heart — JESTURE is a set of physical invitations aiming to turn everyday mundane moments into meaningful memories. each pack of sixteen cards comes with eight uniquely earnest, self-aware, and relatable messages, designed to fuel face-to-face connections in a world dominated by digital.
i had a blast writing the copy for these cards. though this product currently only exists as a prototype, i still think it has the legs to become something amazing.